About dekodiert — and why this newsletter exists.

I'm Sven Döring. For over 20 years, I've been working at the intersection of technology, strategy, and communication. Currently as Technology Director at VML, previously in various roles at agencies and technology companies.

dekodiert was born from a simple observation: AI isn't just changing our tools — it's transforming how knowledge work itself functions. And most discussions about it are either too superficial ("AI will change everything!") or too technical for the people who actually need to make decisions.

This newsletter is for people who want to understand what AI transformation means for their teams, their processes, and their strategy — without the usual hype.